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Watches and Wonders

Watches & Wonders 2026

Join us from 14th April to 20th April as we explore Watches and Wonders in Geneva, Switzerland, revealing some of the new timepieces from the world’s most luxury brands. Discover the latest watches from TUDOR, TAG Heuer, Cartier, IWC and many more.

Shop Watches & Wonders
Rolex
Cartier
TAG Heuer
Tudor
Grand Seiko
Hublot
IWC Schaffhausen
Chanel
Oris
Panerai
Zenith
Rolex New Watches - Discover

Shop The Show

Watches and Wonders Geneva returns for seven days of excitement at the heart of watchmaking.
From the Salon to the city center, the event promises a true immersion into the innovation and craftsmanship of leading watch brands.

BLACK BAY 54 Blue - Tap to shop New Tudor Watches and Wonders launches

TUDOR

Tudor reveals a new generation of timepieces that blend heritage, innovation, and bold brand character.

Shop New TUDOR Watches
Watches and Wonders - Shop The Show - TAG - New Arrival

TAG HEUER

The TAG Heuer Monaco Chronograph evolves with a refined 39mm grade 5 titanium case, offering lightness, durability, and comfort.

Discover The Collection
Watches & Wonders - Shop The Show - IWC - New Arrival

IWC Schaffhausen

The Portofino Automatic Day & Night 34 is a refined ladies’ watch with a charming sun-and-moon display and diamond-set steel case.

Discover The Watch
Cartier watch

Cartier

Watches & Wonders 2026: Cartier unveils the new Tortue, all elegance and edge.

Shop New Cartier Watches

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Watchmaking Worldwide in the Spotlight

Watches and Wonders will welcome the industry’s foremost names at a major professional gathering in Geneva, Switzerland, filled with exciting horological discoveries. A single event spanning online and offline for a celebration of watchmaking excellence, major launches, brand keynotes, panel discussions hosted by industry experts, exceptional timepieces and other numerous wonders.

Join us from 14th April – 20th April as we update this page daily with new releases, articles and videos from some of the most prestigious brands.

Participating Brands Include

  • A.Lange & Sohne
  • Baume & Mercier
  • Bremont
  • BVLGARI
  • Cartier
  • CHANEL
  • Chopard
  • Frederique Constant
  • Gerald Charles
  • Grand Seiko
  • Hublot
  • IWC Schaffhausen
  • Jaeger-LeCoultre
  • NOMOS Glashutte
  • Norqain
  • Oris
  • Panerai
  • Parmigiani
  • Patek Philippe
  • Piaget
  • Raymond Weil
  • Rolex
  • TUDOR
  • TAG Heuer
  • Ulysse Nardin
  • Vacheron Constantin
  • ZENITH
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