THE WATCHES OF SWITZERLAND GROUP PRESENTS
Kodama

FEATURING GRAND SEIKO

The profound influence of nature in Japanese art and design also filters through many aspects of the American Crafts movement. Both reflect a shared spiritual connection with the natural world. The sensitively designed Nakashima furniture and the timepieces crafted by Grand Seiko each share these core influences reflected in the meticulous artistry of both workshops.

Mira Nakashima and senior designer Jaysond Neill of George Nakashima Woodworkers represent art, design, architecture, and Japanese culture with Grand Seiko watches. Photographed amidst the organic shapes and hand-crafted furniture of George Nakashima Woodworkers in New Hope, Pennsylvania, their images are a tribute to Japanese and American craftsmanship.

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Grand Seiko watches have a distinctive look redolent of a spare Japanese aesthetic that can be traced back centuries. The design is notable for elegance, simplicity, and subtlety. In constant pursuit of the ideal, essential characteristics of Grand Seiko must include precision, beauty, legibility, and ease of use.

HERITAGE ‘TSUJI’ EARTH

Sharp, diamond cut indexes and hands and a clean, open sunray pattern dial, this classic dress watch offers all the essential characteristics of Grand Seiko.

$5,200

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'Snowfall Mount Iwate' 44GS Hi-Beat GMT

A classic design is reinvented for the modern day. The shimmering dial features a beautiful pattern, evoking the captivating snow-covered surfaces of Mt. Iwate.

$7,200

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A BEAUTY WITHIN

George Nakashima’s legacy endures through the trained eyes of his daughter Mira and son Kevin as well as management and artisans, like senior designer Jaysond Neill (seen working with Mira Nakashima).

"Most people, when they visit our studios, are overcome by a sense of peaceful beauty generated not just by the atmosphere created by the buildings and landscape themselves, but by the harmony of the furniture within them."
– Mira Nakashima

Mira Nakashima and senior designer Jaysond Neill plan furniture construction in the Conoid Studio on the Nakashima Grounds in New Hope, Pennsylvania.

Grand Seiko HERITAGE ‘TSUJI’ EARTH

Sharp, diamond cut indexes and hands and a clean, open sunray pattern dial, this classic dress watch offers all the essential characteristics of Grand Seiko at their most pure. This watch is the smallest 44GS design in the Grand Seiko collection and it sits easily and elegantly on the wrist thanks to slimness of the manual winding Caliber 9S64.

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WALKING IN STEP

Grand Seiko and Nakashima find inspiration in their local surroundings. Both feel an immense sense of pride in craftsmanship, doing as perfect a job as possible, producing something of beauty, even out of overlooked or unused natural materials.

"Our approach is based on direct experience — a way of development outward from an inner core; something of the same process that nature uses in the creation of a tree."
— George Nakashima

Jaysond Neill, preparing lumber in the Pole Barn, located in the Nakashima Grounds in New Hope, Pennsylvania.

Grand Seiko 'SNOWFALL MOUNT IWATE' 44GS HI-BEAT

A classic design is reinvented for the modern day. The shimmering dial features a beautiful pattern, evoking the captivating snow-covered surfaces of Mt. Iwate. The Hi-Beat 9S86 calibre movement offers flawless precision and a 55-hour power reserve.

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ExploreGRAND SEIKO

Grand Seiko watches have a distinctive look that reflects Japanese artistic tastes. The design is notable for the purity, simplicity and subtlety of its lines. Grand Seiko calls it “functional beauty,” a style that does not interfere with the reading of the time, but rather enhances it.

Discover the enticing world of Grand Seiko and find your next time companion.

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KODAMAFeaturing Grand Seiko

The profound influence of nature in Japanese art and design also filters through many aspects of the American Crafts movement. Both reflect a shared spiritual connection with the natural world. The sensitively designed Nakashima furniture and the timepieces crafted by Grand Seiko each share these core influences reflected in the meticulous artistry of both workshops.

The essence of Grand Seiko's design philosophy lies in its ability to evoke a sense of balance and serenity, echoing the Zen principles of harmony and mindfulness. This philosophy encapsulates the idea that true beauty is not ostentatious but emerges from the precision and craftsmanship revealed in every detail of light, shadow, and strong lines.

ABOUT THE CAMPAIGN
ANYTIME. ANYWHERE.

BY THE WATCHES OF SWITZERLAND GROUP

Embark on an international journey into the lives of our vibrant collectors, where the luxury of time reflects a well-lived life, with our groundbreaking advertising campaign that melds the world of horology with culture, travel, cuisine, fashion, music, and more.

This daring initiative takes you on an immersive expedition, exploring the chronicles of our energetic enthusiasts, where time gets expressed in personal and inspiring ways; a true testament to the intersection of horology and culture, a journey that transcends time itself.

Join us as we venture on this global odyssey discovering the narratives of our pioneering muses, where timepiece brands bring passions to life.

George Nakashima Woodworkers is not affiliated with The Watches of Switzerland Group or Grand Seiko