THE WATCHES OF SWITZERLAND GROUP PRESENTS
ADVANTAGE IN

FEATURING TAG HEUER

Hailing from Lima, Peru, Dominique Schaefer, a luminary in racquet sports, epitomizes the fusion of ambition and skill. A talented athlete who began her career in tennis, Schaefer has represented her country in the prestigious Billie Jean King Cup, showcasing her dedication and sportsmanship on the international stage. Transitioning from tennis to pickleball in 2022, Schaefer showcased her adaptability, quickly making an impact in pickleball tournaments. Fully committing to pickleball in 2023, Schaefer successfully pivoted within her athletic journey.

Dominique Schaefer's story exemplifies ambition, talent, and a relentless pursuit of excellence, demonstrating adaptability and determination. Schaefer's narrative of constant evolution connects seamlessly with TAG Heuer, a brand with a rich heritage dating back to 1860 and known for avant-garde designs and cutting-edge technology. Schaefer, sporting a TAG Heuer Carrera Date in 36mm, symbolizes the convergence of passion and dedication, where the Carrera Date is not just a watch but a companion in her professional transformation and horological journey.

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TAG Heuer's legacy is built on overcoming technological constraints to create innovative timepieces with unparalleled precision. Rooted in sports and motor-racing DNA, the brand's core values include teamwork, mental resilience, courage, and ambition, shaping a legacy at the intersection of pioneering spirit and horological excellence. TAG Heuer continues to captivate with a fusion of traditional craftsmanship and contemporary aesthetics.

Carrera Date Green

The perfect urban ally, this 36mm model finds the perfect balance between elegance, comfort, and endurance with prestigious details such as the dial’s charming pastel green and rose gold colour palette.

$3,200

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Carrera Date Pink

Bold and confident, this 36mm timepiece with a robust steel case is elevated with a gradient ring along the flange and presented on a tapered signature H-shaped steel bracelet.

$3,200

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FORWARD THINKING

Originally hailing from Lima, Peru, Dominique Schaefer emerged at a young age as a promising talent on the tennis court. Her journey in sports commenced on the prestigious ITF World Tennis Junior Tour, where her exceptional skills propelled her to the impressive ranking of #23. Schaefer showcased her prowess in Junior Grand Slam tournaments, leaving her mark on the competitive tennis landscape. Her accomplishments in tennis laid a solid foundation for her athletic career, setting the stage for a transition to a new frontier.

Dominique Schaefer photographed at the Monroe Hideaway, A Marriott Bonvoy Property, Palm Springs, California.

TAG HEUER CARRERA DATE GREEN

Exuding timeless elegance, the subdued yet striking pastel green sunray dial makes a bold statement with a date display alongside beautifully contrasting 18K 5N rose gold-plated hands and applied indexes, both filled with Super-LumiNova® for exceptional visibility in all conditions.

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NEVER STOP GROWING

In 2022, the 23-year-old Schaefer ventured into the world of pickleball, a sport known for its fast-paced and strategic gameplay. Embracing her next challenge, she quickly made her mark in pickleball tournaments, demonstrating her versatility and adaptability across racquet sports. In 2023, Schaefer decided to fully immerse herself in pickleball, marking a new chapter in her athletic journey, reflecting her passion for growth and excellence in sports.

Dominique Schaefer photographed at the Monroe Hideaway, A Marriott Bonvoy Property, Palm Springs, California.

TAG HEUER CARRERA DATE PINK

Revealing a strong personality, the vibrant pink sunray dial is as resilient as it is visually captivating. Powered by a calibre 7 automatic movement, this timepiece offers a 56-hour power reserve and is protected by a bevelled, domed sapphire crystal with double anti-reflective treatment.

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PUSH YOUR LIMITS

Her journey exemplifies her talent and determination, proving the boundless possibilities when ambition meets passion, in the relentless pursuit of excellence. In a world where sports evolve at the speed of passion, Schaefer's transition resonates with the agility and precision TAG Heuer embodies. The TAG Heuer Carrera Date in 36mm, worn on Schaefer's wrist, becomes more than a timekeeping marvel—it transforms into a symbol of her unyielding commitment to excellence, blazing new trails in performance.

Dominique Schaefer photographed at the Monroe Hideaway, A Marriott Bonvoy Property, Palm Springs, California.

ExploreTAG HEUER

With a rich heritage dating back to 1860 and embracing the spirit of motorsports and adventure, TAG Heuer has created legendary timepieces, becoming synonymous with high-performance chronographs. The brand has consistently redefined the boundaries of watchmaking and is renowned for its avant-garde designs and cutting-edge technology. TAG Heuer's legacy blends traditional craftsmanship with contemporary aesthetics that embody daring and bold ideas, disregarding conventions.

Explore TAG Heuer's extensive range of exquisite watches that are a testament to the brand’s pioneering innovation, mastering time with unparalleled precision.

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ADVANTAGE INFeaturing TAG Heuer

Dominique Schaefer, hailing from Lima, Peru, initially excelled in tennis, reaching #23 on the ITF World Tennis Junior Tour and making her mark in Junior Grand Slam tournaments. Transitioning to pickleball in 2022, she swiftly gained recognition for her adaptability and skill in racquet sports. By 2023, Schaefer fully embraced pickleball, showcasing ambition and relentless determination in her pursuit of excellence. Wearing a TAG Heuer Carrera Date in 36mm, Schaefer continues to blaze new trails, standing as a testament to the power of passion and the limitless possibilities that unfold when talent meets dedication.

Established in 1860, TAG Heuer pioneers watchmaking with avant-garde designs and cutting-edge technology. Famed for high-performance chronographs inspired by motorsports and adventure, TAG Heuer continues to captivate by blending traditional craftsmanship with contemporary aesthetics and setting new standards in the watch industry.

ABOUT THE CAMPAIGN
ANYTIME. ANYWHERE.

BY THE WATCHES OF SWITZERLAND GROUP

Embark on an international journey into the lives of our vibrant collectors, where the luxury of time reflects a well-lived life, with our groundbreaking advertising campaign that melds the world of horology with culture, travel, cuisine, fashion, music, and more.

This daring initiative takes you on an immersive expedition, exploring the chronicles of our energetic enthusiasts, where time gets expressed in personal and inspiring ways; a true testament to the intersection of horology and culture, a journey that transcends time itself.

Join us as we venture on this global odyssey discovering the narratives of our pioneering muses, where timepiece brands bring passions to life.

Dominique Schaefer is not affiliated with The Watches of Switzerland Group or TAG Heuer