Our Rolex history

For nearly a century, Watches of Switzerland and Mayors have been specializing in the finest timepieces, born from our obsession with all things horological.

Our clients have trusted us, over generations, to be the foremost authority on luxury timepieces.

The beginning

Watches of Switzerland and Mayors are a globally recognized retailer of leading luxury watch brands. We are honored that buyers and collectors look to us for the latest collections and the best service.

In 1910, the Mayors brand story began when the brand was founded by Irving Mayor Getz in Cincinnati, Ohio. By 1937, he had opened the first Mayors showroom in the heart of downtown Miami's business district. This was the start of Mayors reputation as one of the nation's finest watch and jewelry retailers - a provider of outstanding client service..

Within our network of showrooms and boutiques, our horological experts, equipped with a wealth of knowledge and expertise, will do everything to make your visit special.

Rolex and Mayors

Today, we have multiple Rolex showrooms in our Watches of Switzerland and Mayors stores across the US, in prestigious locations including our flagship SOHO store in New York, the Mall of America, and the Orlando Boutique.

The Mayors difference

Our experts are on-hand in our showrooms and boutiques for all your luxury watch needs. We also provide bespoke VIP services, allowing you to book an appointment to view selected pieces in an environment dedicated to the art and craft of horology.