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- Monaco Re-edition
Specification
- Product Code 40990104
- Manufacturer Product Number AS04077
- Guarantee Analog Shift 1 Year Mechanical Guarantee
- Category Pre-Owned Watches
- Brand Pre-Owned TAG Heuer by Analog Shift
- Watch Markers Luminous
- Water Resistant Not Guaranteed
- Recipient For Him
- Movement Automatic
- Case Material Stainless Steel
- Dial Color Black
- Strap Material Rubber
- Diameter 38mm
- Brand Collections Monaco
















Pre-Owned Tag Heuer by Analog Shift Monaco Re-edition AS04077
$3,450.00Items in your bag will be held for 1 hour

- Free Delivery
- View our Returns Policy
- Authorized Luxury Retailer
- Gift Wrap Available In-Store
available finance plans for this item
- Product Code 40990104
- Manufacturer Product Number AS04077
- Guarantee Analog Shift 1 Year Mechanical Guarantee
- Category Pre-Owned Watches
- Brand Pre-Owned TAG Heuer by Analog Shift
- Watch Markers Luminous
- Water Resistant Not Guaranteed
- Recipient For Him
- Movement Automatic
- Case Material Stainless Steel
- Dial Color Black
- Strap Material Rubber
- Diameter 38mm
- Brand Collections Monaco
Why We Love It
It doesn’t take a Heuer fan to recognize the “Steve McQueen” watch.
The Monaco is easily the most recognizable Heuer and probably one of the easiest watches to spot from a mile away. When Steve McQueen was presented a table full of Heuers to wear while filming Le Mans, the Monaco was the one to catch is eye, and it’s easy to see why.
Launched in 1969, the original Monaco was powered by the legendary Calibre 11 automatic chronograph movement, the first of its kind. Popular with racers and enthusiasts alike from its launch, the watch reached mythical status on the wrist of every guy's secret man-crush, Steve McQueen, who selected it as part of the attire of his character Michael Delaney in the 1972 racing film, Le Mans. (Side Note: if you haven't seen this film, make it your number one priority in life!). The connection between Heuer and McQueen was forever cemented, and the Monaco lives on today in various modernized forms, but with much of the same appeal, aesthetics, and pedigree.
This particular Monaco, a Reference CS2110 from the mid 1990s , was the first 'Retro' Heuer-only branded model of the modern era. It features a minimalist black dial, a date at the 6:00 position, an ETA automatic-winding chronograph movement, and an excellent black perforated leather strap with signed pin buckle.
With its unmistakable square-case shape, matching squared subsidiary dials, and memorable tie to the original King of Cool, the Monaco is the epitome of iconic, and on the wish list of every car nut on the planet.
If you’re searching for an icon that has broken through the world of watches and become something more of an icon all on its own, look no further.
The Story
In 1962, Jack Heuer inherited the company that his great-grandfather had founded in Saint-Imier nearly a century before.
He had already played a role in the design of some timepieces, starting with the Solunar in the late 1940s. But in 1962, the responsibility of running the company fell on his shoulders, and he found himself faced with the daunting task of safeguarding his ancestor’s legacy while at the same time forging his own. His chosen path? Moving into a line of technical instruments for use in sporting and transportation applications.
The Heuer name was not unknown in motor racing and aviation circles. Starting in 1911, when the sport of automobile racing was still in its infancy, the company produced dashboard clocks for cars, boats, and even airplanes. Jack Heuer, a longtime racing aficionado, saw an opportunity to revitalize—or at the very least reexamine—the company’s already-successful line of chronographs.
He had first tried his hand with the Autavia, which at the time of his succession was a stopwatch with a virtually illegible dial. In its place he launched the line of Autavia wrist chronographs, the first line of chronographs produced by Heuer to be named, not just numbered. The Autavia was purpose-built for racers and pilots, and attracted the attention of Formula 1 racers and devotees such as Jochen Rindt and Steve McQueen.
In designing the Carrera, Heuer created something that was entirely his, and is without question the chronograph that is most associated with the brand today. Heuer's obsession with legibility led to a dial design that was simpler to read than the Omega Speedmaster or the Rolex Daytona (released the same year as the Carrera). What resulted was a chronograph that gave only the most necessary bits of information, with plain baton markers: clean, uncluttered, undeniably attractive.
The brand grew to become a powerhouse in chronographs in particular, and the list of famous designs from the 1960s and 1970s can’t be counted on two hands. Falling on hard times in the wake of the Quartz Crisis, Heuer was ultimately purchased by Technique Avant Garde (TAG) and subsequently Louis Vuitton Moet Hennessey, who have brought the brand into the modern age.
Standard Delivery (Est 1-3 Days) - Free
Our secure shipping service delivers Monday - Saturday between 8:00 a.m. and 6:00 p.m. For security purposes, every delivery requires an adult signature; Mayors does not deliver to P.O. boxes nor third party forwarding services. To find out more about delivery, click here. Tracking information is available upon request.
If you have any questions or concerns regarding your order, Mayors’ E-Commerce team can be reached at 1-800-4-MAYORS (1-800-462-9677), option 1, during the following times (Eastern Time):
- Monday - Saturday: 9:00 a.m. – 7:00 p.m
- Sunday: 9:00 a.m. – 5:00 p.m
- Closed Easter Sunday, Thanksgiving Day and Christmas day
Alternatively, you can email the E-commerce team at ecommerce@mayors.com.
Return Policy
Our commitment to you does not end at delivery. We offer the following return services to make your experience as pleasant as possible.
10-Day Returns For Timepieces:Timepieces purchased online can be returned or exchanged within 10 days from when they are shipped or collected.
30-Day Returns For All Other Purchases:All other online purchases can be returned or exchanged within 30 days from when they are shipped or collected.
On presentation of the original receipt, your purchases may be returned or exchanged at any of our store locations. Alternatively, you may elect shipping to our facility with all the original paperwork. All refunds must be credited to the same tender used for the original purchase. To return the online purchases through secure shipping service, please contact our client service team who will provide you the shipping label.
All returns or exchanges must be in new, unworn condition, with no scratches or markings, not sized or adjusted and in their original packaging and with warranty cards / certificated and instruction booklets.